Marketing strategy
Marketing without strategy is like shouting into the wind.
At CMA we believe the most important word in marketing is ‘consistency’. When all your marketing activities are pulling together in the same direction you get the impact you want. To get that all important consistency, we work with your business to get clear on its purpose and ambitions and then translate that into effective marketing strategies and deliverable plans.
Strategy is at the heart of everything we do
We know that a solid marketing strategy builds long term success for our clients. This ethos is at the core of our agency’s purpose and is hardwired into our team’s DNA.
Our approach to building a solid marketing strategy starts with you. After all, you know your business better than anyone. We take the time to listen and understand what makes your business tick and what direction you want it to grow in.
We then focus on your customers and the marketplace you operate in. We like to chat with a mix of your customers or stakeholders so that we can see you from their perspective too.
Next we focus on your competitors – how do they operate differently and what opportunities can you seize upon that will give you the edge.
Finally, we look at your marketing activities. What do you currently do that works well? What’s missing the mark? We take all of this knowledge and create a comprehensive plan that will get you from where you are now to where you want to be.
Our approach to your marketing strategy
Our approach to your marketing strategy
Our approach to your marketing strategy
Our approach to your marketing strategy
Why choose CMA for your strategy
- With over 50 years of marketing experience you can trust our team to bring your business effective strategic thinking.
- We know how to find your marketing WHY; the reason your product or service is the first choice for your customers or clients.
- We help you find your marketing compass which sets the direction for your business or organisation , not just in terms of marketing, but all your business development activities.
- You may have multiple marketing activities on the go already. We will take a full audit of your existing communications to reveal what is working best, and where the messages need to be aligned.
What our customers
say about us
“Lisa and the team at The Cotswold Marketing Agency are brilliant to work with. They have taken the time to really understand my business and my brand and come up with ideas and initiatives that suit. With them I don’t have to worry about marketing. They understand what’s needed and get on with it to a really high standard. They are also great fun and super friendly – I’m very happy with my marketing agency! “
“The Cotswold Marketing Agency are fabulous to work with. They have the ability to understand what you are trying to achieve and translate that into an output that has creative flair as well as delivering the results you need. Lisa is client-focused, warm and supportive and I wouldn't hesitate to recommend her and her team to anyone looking to improve their marketing results.”
“We have been working with Cotswold Marketing Agency for over a year now and in that time we have seen our turnover double. We contribute a huge part of that revenue to having developed and implemented a marketing strategy with them. Our brand awareness has increased and our messaging is now clear, concise and most importantly targeted in the right places and to the right audience. Having a strategy has meant we focus our time and energy where there are returns meaning we no longer think of marketing as a chore! Lisa has an amazing ability to engage you in your business with focus, humour and a skilful knowledge of what will work for you. She's a star!”
