Marketing Campaigns
Campaigns make brands memorable
Campaigns are a valuable tool in your marketing armoury as they engage your audience and raise market awareness around your brand. Some of the best campaigns stick around in our memories for a long time. Hands up if you can remember Dove’s campaign for ‘Real Beauty’ or the ‘Wassup’ campaign by Budweiser!
Why you should consider running a marketing campaign.
A good marketing campaign gets the target audience thinking about a specific challenge they face – a challenge that can be solved using your product or service. Campaigns tend to remain in the audience’s memory and create an impression that sticks around. Campaigns are a focused effort that guides consumers towards a desired action. They make you brand memorable by giving it an identity, a personality and connecting it to emotion.
Different types of marketing campaign
Marketing campaigns are strategic, organised efforts that promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. Most campaigns use multi-channel tactics and media, such as but not limited to; email, print advertising, television or radio advertising, pay-per-click, and social media.
Examples of campaign elements we regularly employ for our clients.
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Why choose The Cotswold Marketing Agency for your strategy
- With over 50 years of marketing experience you can trust our team to bring your business effective, strategic thinking when it comes to design and delivery of your campaign.
- We are able to quickly get to grips with your business and its personality, enabling us to create meaningful messaging and engaging tactics
- We are experts in copy writing and creative design so we can marry up both the messaging, tone and visual look and feel of your campaign.
- We use the full marketing mix to ensure your campaign reaches across all your audience’s touch points and scores you the biggest bang for your buck.
What our customers
say about us
“Lisa and the team at The Cotswold Marketing Agency are brilliant to work with. They have taken the time to really understand my business and my brand and come up with ideas and initiatives that suit. With them I don’t have to worry about marketing. They understand what’s needed and get on with it to a really high standard. They are also great fun and super friendly – I’m very happy with my marketing agency! “
“The Cotswold Marketing Agency are fabulous to work with. They have the ability to understand what you are trying to achieve and translate that into an output that has creative flair as well as delivering the results you need. Lisa is client-focused, warm and supportive and I wouldn't hesitate to recommend her and her team to anyone looking to improve their marketing results.”
“We have been working with Cotswold Marketing Agency for over a year now and in that time we have seen our turnover double. We contribute a huge part of that revenue to having developed and implemented a marketing strategy with them. Our brand awareness has increased and our messaging is now clear, concise and most importantly targeted in the right places and to the right audience. Having a strategy has meant we focus our time and energy where there are returns meaning we no longer think of marketing as a chore! Lisa has an amazing ability to engage you in your business with focus, humour and a skilful knowledge of what will work for you. She's a star!”
