We help brands connect better with their target audiences
Audiences want to feel connected to the brands they regularly use and support. Simply fulfilling their needs is not quite enough. You need to connect with them on an emotional and values-driven level in order to inspire loyalty and, ultimately, advocacy.
Audience driven brand manifestos
A brand manifesto sets out why your organisation exists, what its purpose is (what your aspirations and ambitions are), and how you want to be perceived by your customers, your key stakeholders and your employees.
Your manifesto captures what you stand for and why people should care about your brand. It’s typically an emotional story that captivates your audience, emotionally connects with them, and persuades them to support your brand.
Whilst a brand manifesto is an extremely useful tool to identify how to build a loyal customer base. It also plays a key role internally, helping your organisation to attract and retain talented and motivated employees.
How the brand manifesto process works
The brand manifesto is an approximately 8-week process that results in a comprehensive document that captures the brand essence and direction of your business from the perspective of all your team, your stakeholders, your clients and your suppliers.
We kick off with a brand audit workshop where we shake out your marketing box of tricks and make sense of the messaging you are already doing and what needs to change.
We look at your business from a number of different angles, teasing out the true character of your brand and where the opportunities lie.
We make sure we know your differentiators and how you reach your next customer.
We segment your target customers and stakeholders according to how you help them and how they find you.
Finally, we bring it all together into a comprehensive brand manifesto document that sets out the ‘North Star’ guiding value proposition for the brand and overall business direction.
Why choose The Cotswold Marketing Agency for your brand manifesto
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What our customer
say about us
“We have been working with Cotswold Marketing Agency for over a year now and in that time we have seen our turnover double. We contribute a huge part of that revenue to having developed and implemented a marketing strategy with them. Our brand awareness has increased and our messaging is now clear, concise and most importantly targeted in the right places and to the right audience. Having a strategy has meant we focus our time and energy where there are returns meaning we no longer think of marketing as a chore! Lisa has an amazing ability to engage you in your business with focus, humour and a skilful knowledge of what will work for you. She's a star!”
“The Cotswold Marketing Agency are fabulous to work with. They have the ability to understand what you are trying to achieve and translate that into an output that has creative flair as well as delivering the results you need. Lisa is client-focused, warm and supportive and I wouldn't hesitate to recommend her and her team to anyone looking to improve their marketing results.”
“Lisa and the team at The Cotswold Marketing Agency are brilliant to work with. They have taken the time to really understand my business and my brand and come up with ideas and initiatives that suit. With them I don’t have to worry about marketing. They understand what’s needed and get on with it to a really high standard. They are also great fun and super friendly – I’m very happy with my marketing agency! “